Sony: Most trusted brand name

Out of all the corporations in the world, Sony has topped them all. AlixPartners surveyed 5,000 people for their Brand Power Index ranking study of 2007. Out of all the surveyed people, Sony came out on top as the most trusted and recognized brand name.

Surprisingly, consumer trust for Sony surpasses all of America's favorite food suppliers; Kraft Foods came in at a close third, Campbell's comes in 5th, and Ben & Jerry's (America's Self Proclaimed "Favorite Ice Cream") comes in 41st.

The top ten overall most trusted and recognized companies according to the survey looks like this:

1. Sony (NYSE-SNE)

2. Johnson & Johnson (NYSE-JNJ)

3. Kraft (NYSE-KFT)

4. Procter & Gamble (NYSE-PG)

5. Campbell's (NYSE-CPB)

6. Toyota (NYSE-TM)

7. Tylenol

8. Dell (NasdaqGS-DELL)

9. General Mills (NYSE-GIS)

10. Hewlett-Packard (NYSE-HPQ)