Sony aims on providing familyfriendly material

PS3 manager Kim Nguyen prompts in a recent report that Sony is destined to bring family friendly material, by incorporating a new marketing campaign.

According to Kim there area numerous amount of people out there that thinks the games are all about violence and gore etcetera. However, he later concedes that there actually are "friendly games". Games such as LittleBigPlanet, SingStar, and MLB 07 are crucial titles for Sony in an attempt to lead their marketing campaign.
_____

Quote:

Sony Preps Family-Oriented MarketingSony has launched a marketing campaign to target all demographics, especially family-oriented households. Some people believe Sony is just a console filled with blood and gore, and this just isn’t true according to Kim Nguyen.

Quote:

“Our goal is to definitely widen our target base and not be so niche,” said Kim Nguyen, PS3 manager. “We are not all about shoot ’em-up bloody games. There are friendly games.” For a long time Nintendo has aimed their campaign at children and their families. Sony wants a piece of that pie as well. “This is high-def entertainment messaging, where we have our exclusive software titles, and we are delivering a very powerful machine. On the movie side, you have beautiful movies that you can watch on the PS3. We are going for that larger audience.” Sony will use games such as LittleBigPlanet, SingStar, and MLB 07: The Show to lead their marketing campaign. Sony is targeting a number of events to help push the PlayStation brand, and that includes the PlayStation AM JAM tour, which features professional skateboarders across 8 U.S. cities. PlayStation Patrol trucks continue to roam the country, and the company has even buddied up with the San Francisco Giants to help promote MLB 07: The Show. Before the Giants come up to bat, clips of the game will run on the team's brand new high-definition video screen in the outfield. I can only say that this is step in the right direction for Sony. Proper marketing strategy is what put Sony at the top of the industry in the last 10 years. They had to let people go at certain departments in Sony, for what people ask? My guess would be to get in the people who can do the job Sony needs in this new generation of gaming.